 |
| How can we attract foreign tourists to Flanders? |
|
 |
 |
|
|
|
|
|
| |
 |
|
| |
For the tourist board in Flanders Belgium (Toerisme Vlaanderen), LAgroup devised a new international marketing strategy for the period 2006-2009. The strategy was designed to improve the international competitive position of Flanders, including Brussels, as a holiday destination. Our report focused on the strategic choices that needed to be made, as well as their implications in financial and organisational terms (international network of offices, cooperation, approach and competences). We stressed that the primary products are the cities of Flanders (in particular Brussels, Antwerp, Bruges and Ghent) and the need to pursue a dual brand strategy (Flanders and Belgium). In addition we identified the neighbouring countries as the primary target groups for Toerisme Vlaanderen's international marketing effort, with the US, Japan, Spain and Italy as a secondary target groups.
|
|
|
|
|
|
› English › Touristic marketing strategy for Flanders
