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| Rucphen, and particularly Sint Willibrord, have a legendary status in the history of professional cycling. A local group wanted to publicise that history and the appeal of top-class cycling and wondered whether a National Cycling Museum could achieve that aim. |
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LAgroup was asked to produce a number of concepts and assess their feasibility. We performed a benchmark study of several inspiring models in other countries, such as Italy's Museo del Ciclismo and Belgium's National Cycling Museum in Roeselare, critically evaluating them in terms of their positioning, financial results and success- and failure factors, the role of the government and private parties, the number of visitors. The benchmark study provided input for a number of creative sessions with the originators of the plan and other stakeholders. LAgroup then devised three increasingly ambitious scenarios and calculated what the investment and operating costs would be. The scenarios were unveiled in a creative presentation to the city council of Rucphen, which then decided to develop the most ambitious scenario, the Wielerexperience (Cycling Experience). The plans have since been worked out and the municipality has begun the search for a commercial party to run the Wielerexperience.
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› English › The first Cycling Experience in the Netherlands?
